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Hi, I'm Liv. I'm a global crisis communications leader who directed the international response to Germanwings Flight 9525, coordinating communications across four continents under intense global media scrutiny.
Global PR & Corporate Communications Director · Crisis Management · Reputation Strategy · Brand Leadership
Trusted advisor to C-suite executives, government stakeholders, and global aviation leadership.
Crisis Commander
I have led the ultimate stress test in global communications: the real-time international response to the Germanwings 9525 tragedy. C-suite advisory, multi-national coordination, reputation protection under unprecedented media scrutiny.
Communications Architect
I design the governance frameworks, measurement systems, and cross-functional integration plans that allow complex global enterprises, across Legal, Finance, and Operations, to speak with a single, consistent voice.
AI as a Competitive Edge
I integrate AI into communications operations as early-warning intelligence and C-suite decision infrastructure, not as a buzzword, but as a practical tool that turns reactive PR into predictive reputation management.
Hi, my name is Liv
I architect communications operating systems that are data-driven, commercially focused, and geopolitically fluent. My core expertise is building the frameworks, governance, and cross-functional integration plans that allow complex global enterprises to speak with one voice and withstand any crisis.
I started my career building systems. Today I build reputation systems for global organisations.
Delivering Measurable Impact
From global crisis management to integrated brand campaigns, delivering concrete results that protect reputation and drive business value.
Lufthansa Group Global Rebrand
Led integrated marketing, branding, and communications operations for Lufthansa, Austrian Airlines, and Swiss. Established a unified global communications model enhancing cross-regional visibility and enabling data-driven decision-making.
Expo 2020 Dubai Communications
Oversaw cross-sector communications integration for one of the largest global infrastructure showcases. Implemented new frameworks that improved cross-regional campaign efficiency, coordinating with the Ruler's Court on cultural protocol.
OceanAir Multi-Brand Launch
Spearheaded global communications and brand launch strategies across 6 international markets. Managed influencer partnerships, social media campaigns, and brand activations for a luxury hospitality portfolio including Al Khayma (Michelin-recognised) and Al Marmoom Oasis.
COVID-19 Multi-Market Response
Oversaw multi-market crisis communications during the pandemic. Counselled C-suite leadership, supported public affairs teams across 4 continents, and reported directly on evolving reputational risks while managing customer communications at scale.
Social Media & Influencer Strategy
End-to-end social media strategies, influencer partnerships, and brand activations designed to drive engagement and deliver measurable ROI.
Social Media Strategy
End-to-end social media management including content planning, community management, social listening, and performance analytics across multiple platforms and markets.
Influencer Marketing
Strategic influencer partnerships and KOL programmes for luxury hospitality and aviation brands, from identification through to ROI measurement.
Brand Activations
Experiential marketing campaigns that create memorable touchpoints, from destination launches to cultural events, driving engagement and brand loyalty.
Lufthansa Group Brand Campaigns
Multi-brand marketing and communications campaigns across Lufthansa, Austrian Airlines, and Swiss.
From Geopolitics to P&L
I provide deep, actionable understanding of the world's most critical and volatile markets, translating geopolitical risk into commercial opportunity and reputational defence.
The Gulf (GCC)
Native understanding of the intersection of sovereign narrative, national vision (Vision 2030), and commercial operations. I build strategies that align with high-stakes national champions.
Europe (incl. Scandinavia)
Expert navigation of the complex Brussels-to-Berlin regulatory environment, sophisticated ESG activist networks, and powerful labour unions.
Asia: China
Deep fluency in translating policy test balloons and state-aligned media narratives into concrete commercial strategy.
Asia: India
A practical framework for navigating the complex, high-velocity landscape of federal (New Delhi) vs. state-level politics.
The Americas (US & Canada)
I build systems that translate Washington D.C. regulatory sentiment, investor-grade ESG activism, and litigation risk into concrete communications plans.
Africa (North & Sub-Saharan)
Focus on the critical political-community nexus and in-field intelligence. I design strategies based on constant sovereign partner engagement.
From Code to C-Suite Strategy
I started my career building systems. Today I build reputation systems for global organisations.
A foundation in technology gave me a systems-thinker's perspective. The transition to communications was a deliberate choice: the most consequential lever in any global organisation is not what it builds, but what it is trusted to be. That conviction drives every framework I architect.
Reputation is not managed during crises.Liv Kristiansen · Strategic Communications Philosophy
It is engineered long before they happen.
Available for Advisory & Speaking
Bringing crisis-tested intelligence and global communications expertise to boards, leadership teams, and high-stakes environments.
If your organisation operates in high-stakes markets, reputation cannot be reactive.
Let's discuss how to build a crisis-resilient communications strategy before you need one.
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